Hi! I'm Simon van de Rijdt,
independent art director & brand designer.

I create and redefine brands with impactful brand design and moving visual identities.

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Shimano
Europe

A brand movie celebrating the heritage of Shimano with it's e-Bike systems.

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NPO3_Landing_Hero

NPO3
Rebrand

Transforming the national youth
channel of Dutch public television
into a multi-platfom brand.

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TOP50_Landing_Hero

538 TOP50

A Digital Identity for the undisputed
leader in Dutch contemporary hit music.

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Desperados

Introducing a party in zero gravity.

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Crime_Landing_Hero

RTL Crime
Rebrand

A cinematic look and feel,
revealing the true story 
at the crime scene. 

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CocaCola_Landing_Hero

Coca Cola
Summer

A playfull social summer campaign
full of unique experiences.

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Feel free to contact me for any enquiry,
project or collaboration.

Feel free to contact me for any enquiry,
project or collaboration.

Feel free to contact me for any enquiry,
project or collaboration.

Simon van de Rijdt
Simon van de Rijdt
Simon van de Rijdt
Art Direction & Brand Design
Art Direction & Brand design
Art Direction & Brand design