As a creative & design director, I align brands with their ambitious goals by combining strategic thinking and craftmenship, to create iconic and memorable visual identities.

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ABN AMRO
Rebrand

A brand identity focussing on
the drive to move people and
society forward. 
Landing_SR-ahoy-rebrand

Rotterdam Ahoy
Rebrand

A new brand idenity for an iconic music and entertainment venue.
NPO3_Landing_Hero

NPO3
Rebrand

Transforming the national youth
channel of Dutch public television
into a multi-platfom brand.
Brunel_landing_home

Brunel
Global Rebrand

Redefining the global workforce company that connects specialists to pioneering projects.
Nutri_hero

Nutribites
Rebrand

Developing a premium vitamin
lifestyle brand for a health start up
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Shimano
Europe

A brand movie celebrating the heritage of Shimano with it's e-Bike systems.
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Aeromeister

Visual identity for an
adventurous watch brand.
TOP50_Landing_Hero

538 TOP50

A Digital Identity for the undisputed
leader in Dutch contemporary hit music.
CocaCola_Landing_Hero

Coca Cola
Summer

A playfull social summer campaign
full of unique experiences.
Crime_Landing_Hero

RTL Crime
Rebrand

A cinematic look and feel,
revealing the true story at the
crime scene. 

Interested? Let's create
someting great together!

Simon van de Rijdt
Creative Direction & Brand Design