Hi! I'm Simon van de Rijdt,
freelance art director & brand designer.

I create and redefine brands with impactful brand design and moving visual identities.

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Shimano
Europe

A brand movie celebrating the heritage of Shimano with it's e-Bike systems.

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NPO3

Transforming the national youth
channel of Dutch public television
into a multi-platfom brand.

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538 TOP50

A Digital Identity for the undisputed
leader in Dutch contemporary hit music.

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Desperados

Introducing a party in zero gravity.

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RTL Crime

A cinematic look and feel,
revealing the true story 
at the crime scene. 

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Coca Cola
Summer

A playfull social summer campaign
full of unique experiences.

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Feel free to contact me for any enquiry,
project or collaboration.

Feel free to contact me for any enquiry,
project or collaboration.

Simon van de Rijdt — Art Direction & Brand Design
Simon van de Rijdt — Art Direction
& Brand design
Simon van de Rijdt — Art Direction
& Brand design
Simon van de Rijdt — Art Direction
& Brand Design