Hi! I'm Simon van de Rijdt,
independent creative director & brand designer.
I create and redefine brands with impactful,
strategic design and memorable visual identities.
Redefining the global workforce company that connects specialists to pioneering projects
Shimano
Europe
A brand movie celebrating the heritage of Shimano with it's e-Bike systems.
NPO3
Rebrand
Transforming the national youth
channel of Dutch public television
into a multi-platfom brand.
538 TOP50
A Digital Identity for the undisputed
leader in Dutch contemporary hit music.
RTL Crime
Rebrand
A cinematic look and feel,
revealing the true story at the
crime scene.
Simon van de Rijdt
Creative Direction & Brand Design