Hi! I'm Simon van de Rijdt,
independent art director & brand designer.

I create and redefine brands with impactful,
strategic design and memorable visual identities.

Aeromeister

Visual identity for an
adventurous watch brand

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Brunel
Global Rebrand

Full case study coming soon!

Nutribites
Rebrand

Developing a premium vitamin
lifestyle brand for a health start up

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Shimano
Europe

A brand movie celebrating the heritage of Shimano with it's e-Bike systems.

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NPO3
Rebrand

Transforming the national youth
channel of Dutch public television
into a multi-platfom brand.

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538 TOP50

A Digital Identity for the undisputed
leader in Dutch contemporary hit music.

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Coca Cola
Summer

A playfull social summer campaign
full of unique experiences.

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RTL Crime
Rebrand

A cinematic look and feel,
revealing the true story at the
crime scene. 

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Mail

Linkedin