Shimano — Brand Story

My role
Concept
Creative Direction

Project outline
Brand Story
Storytelling
Motion Direction

Client
Doorrood / Shimano

Building upon heritage

As an avid cycler myself it is always a pleasure to work for one of the most iconic brands in the cycling industry, Shimano. Together with the Shimano team and Doorrood agency I created this STEPS E-Bike brand movie. Explaining their 100 year heritage — embedded in every product — and celebrating the love for cycling.

I came up with a powerful visual concept that evolves around their first invention, the Shimano freewheel and showing this product is the core of everything they do, up to present day. The spot was used online, social media and in-store.