A brand movie explaining the heritage of Shimano with it's e-Bike systems. 

A brand movie explaining the heritage of Shimano and it's e-Bike systems.

A brand movie explaining the heritage of Shimano and it's e-Bike systems.

A brand movie explaining the heritage of Shimano and it's e-Bike systems.

Shimano Europe

Shimano Europe

Shimano Europe

Shimano Europe

Shimano Europe

Header_hero

Brand Story

Brand Story

Brand Story

Brand Story

> concept
> design
> art direction
> storytelling
> motion

> concept
> design
> art direction
> storytelling
> motion

> concept
> design
> art direction
> storytelling
> motion
> concept
> design
> art direction
> storytelling
> motion

As an avid cycler myself it is always a pleasure to work for one of the most iconic brands in the cycling industry, Shimano. Together with the Shimano team and Doorrood agency I created this STEPS E-Bike brand movie. Explaining their 100 year heritage — embedded in every product — and celebrating the love for cycling.

I came up with a powerful visual concept that evolves around their first invention, the Shimano freewheel and showing this product is the core of everything they do, up to present day. The spot was used online, social media and in-store. 

As an avid cycler myself it is always a pleasure to work for one of the most iconic brands in the cycling industry, Shimano. Together with the Shimano team and Doorrood agency I created this STEPS E-Bike brand movie. Explaining their 100 year heritage — embedded in every product — and celebrating the love for cycling.

I came up with a powerful visual concept that evolves around their first invention, the Shimano freewheel and showing this product is the core of everything they do, up to present day. The spot was used online, social media and in-store. 

YT_Keyvisual2
Credits
Client: DOORROOD / Shimano
Live action: EYEFORCE
Grading: TussenKadijken Cuts & Color
Created @ Woodwork Amsterdam
Client: DOORROOD / Shimano
Live action: EYEFORCE
Created @ Woodwork Amsterdam

Feel free to contact me for any enquiry,
project or collaboration.

Feel free to contact me for any enquiry,
project or collaboration.

Simon van de Rijdt
Simon van de Rijdt
Simon van de Rijdt
Simon van de Rijdt
Art Direction & Brand Design
Art Direction & Brand design
Art Direction & Brand design
Art Direction & Brand Design