Redefining a global workforce company that has a network of 120 offices and 12.000+ specialists
After launching their new global strategy, Brunel noticed their visual identity was not up to par with their ambitions and goals.
Brunel approached me to lead the rebrand and allign it with their new value proposition 'connecting specialists to pioneering projects'.
The new brand identity I created has this strategy ingrained in every aspect of the brand and its executions.
For this project I was fortunate to handpick a team of fellow freelancers — to streamline and maximise the creative output.
A visual identity that emphasises connection
The line, connecting the logo to the value proposition, plays a central role in this identity. This brand construct acts as the visual metaphor for connection and is used in various shapes and forms — both creative and informative.
The bespoke typeface family takes it’s design cues from the simplicity and clarity of the Brunel logo. The Brunel Sans was developed with one thing in mind: A modern, digital first typeface that is the foundation of the new global brand identity, connecting specialists worldwide.
Brand illustrations visualising key themes
An extensive set — plus animated versions — of brand icons and illustrations were created. They emphasize Brunel's innovative character, visualse key themes and company divisions. The connecting line plays a vital role in both icons and illustrations.
Digital greeting cards
I would like to thank the Brunel Marketing team for their trust and willingness to take this massive leap forward.
+ Creative Direction
+ Visual Identity
Creative Direction, design lead
Simon van de Rijdt
Crisja Ran, Vincent Venema
bBox Berlin, Ralph du Carrois, Anja Meiners
Brand illustrations and icons
Gino van Lierop
Terry Stijvers, Celine Wagenmakers
A big thanks to Arno Stols (Magenta Films)
for introducing me to the client
Simon van de Rijdt
Creative Direction & Brand Design