RTL Crime rebrand

RTL Crime

> Concept
> Design
> Logo
> Art Direction

> Concept
> Design
> Logo
> Art Direction

Every crime story has a silent witness: the invisible traces left behind. This this more-than-meets-the-eye principle was the starting point for the RTL Crime rebrand. 

The luminous logo reveals the true story, the traces left behind at the crime scene. The concept has been implemented to the fullest extent on the channel, from the new logo, promo design, the cinematic idents, to the on-screen typography and outdoor.

Every crime story has a silent witness: the invisible traces left behind. This this more-than-meets-the-eye principle was the starting point for this RTL Crime rebrand. 

The luminous logo reveals the true story, the traces left behind at the crime scene.

The concept has been implemented to the fullest extent on the channel, from the new logo, promo design, the cinematic idents, to the on-screen typography and outdoor.

Projection mapped still photography was used
to create the cinematic set of idents.

Projection mapped still photography was
used to create the cinematic idents.