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Developing a premium vitamin brand

Vitamin start-up Nutribites asked me to to a full rebrand, including strategic advice, logo and pakaging.

Nutribites strives to offer a healthy life and lifestyle to everybody with their best in class vitamins and supplements. For me this was an opportunity to build this into the brand from the start, with the new payoff and premium appearance.

Premium by Nature

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Payoff
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Brand Photography

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Primary brand colours Royal Blue and Warm Grey were chosen
for their premium and sophisicated appearance.

Primary brand colours Royal Blue and Warm Grey were chosen for their premium and sophisicated appearance.

Primary brand colours Royal Blue and Warm Grey were chosen for their premium and sophisicated appearance.

Primary brand colours Royal Blue and Warm Grey were chosen for their premium and sophisicated appearance.

Primary brand colours Royal Blue and Warm Grey were chosen for their premium and sophisicated appearance.

Secondary brand colours for products and packaging 
get their inspitration from nature.

Secondary brand colours for products and packaging 
get their inspitration from nature.

Secondary brand colours for products and packaging take their inspitration from nature.

Secondary brand colours for products and packaging take their inspitration from nature.

Secondary brand colours for products and packaging take their inspitration from nature.

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Brand illustrations created for Superfoods products

+ Rebrand
+ Creative Direction
+ Brand Photography
+ Packaging
+ Visual Identity

Client
Nutribites

Creative Direction, design
Simon van de Rijdt  
Additional design
Crisja Ran
Illustration
Raphaël Bartels
Photography
Oak Food
Client
AEROMEISTER
Creative Direction, design
Simon van de Rijdt  
Strategy & Copy
Lifehunters
Client
AEROMEISTER
Creative Direction, design
Simon van de Rijdt  
Strategy & Copy
Lifehunters

Interested? Let's create
someting great together!

Feel free to contact me for any enquiry,
project or collaboration.

Simon van de Rijdt
Simon van de Rijdt
Simon van de Rijdt
Simon van de Rijdt
Art Direction & Brand Design
Art Direction & Brand design
Art Direction & Brand design
Art Direction & Brand Design