Developing a premium vitamin brand
Vitamin start-up Nutribites asked me to to a full rebrand, including strategic advice, logo and pakaging.
Nutribites strives to offer a healthy life and lifestyle to everybody with their best in class vitamins and supplements. For me this was an opportunity to build this into the brand from the start, with the new payoff and premium appearance.
Premium by Nature
Primary brand colours Royal Blue and Warm Grey were chosen for their premium and sophisicated appearance.
Secondary brand colours for products and packaging take their inspitration from nature.
Brand illustrations created for Superfoods products
+ Creative Direction
+ Brand Photography
+ Visual Identity
Simon van de Rijdt
Creative Direction & Brand Design