More than meets the eye

More than meets the eye

More than meets the eye

More than meets the eye

More than meets
the eye

RTL Crime

RTL Crime

Crime_Landing_Hero2

Visual Identity

> Concept
> Design
> Logo
> Art Direction
> Concept
> Design
> Logo
> Art Direction

Every crime story has a silent witness: the invisible traces left behind.
This this more-than-meets-the-eye principle was the starting point for the RTL Crime rebrand. 

The luminous logo reveals the true story, the traces left behind at the crime scene.
The concept has been implemented to the fullest extent on the channel, from the new logo, promo design, the cinematic idents, to the on-screen typography and outdoor.

Every crime story has a silent witness: the invisible traces left behind. This this more-than-meets-the-eye principle was the starting point for this RTL Crime rebrand. 

The luminous logo reveals the true story, the traces left behind at the crime scene.

The concept has been implemented to the fullest extent on the channel, from the new logo, promo design, the cinematic idents, to the on-screen typography and outdoor.

Projection mapped still photography was used
to create the cinematic set of idents.

Projection mapped still photography was
used to create the cinematic idents.

Crime_TV_Lake
Crime_Insta2
Crime_OnScreen
Logo_lineup_Crime2
Type_Crime
CRIME_Print_04
Crime_Storing1920
Logo_Overview_2_1080
Credits
Client: RTL Nederland
Sonic Branding: SMP
Created @ Woodwork Amsterdam

Feel free to contact me for any enquiry,
project or collaboration.

Feel free to contact me for any enquiry,
project or collaboration.

Simon van de Rijdt — Art Direction & Brand Design
Simon van de Rijdt — Art Direction
& Brand design
Simon van de Rijdt — Art Direction
& Brand design
Simon van de Rijdt — Art Direction
& Brand Design