Transforming a public broadcaster
into a multi-platform brand.

Transforming a public broadcaster
into a multi-platform brand.

Transforming a public broadcaster into a multi-platform brand.

Transforming a public broadcaster into a
multi-platform brand.

Transforming a public broadcaster into a multi-platform brand.

NPO 3

NPO 3

NPO3_Landing_Hero

Brand Identity

Brand Identity

> Strategy & Concept
> Design Lead
> Art Direction
> Motion Language
> Strategy & Concept
> Design Lead
> Art Direction
> Motion Language
> Strategy & Concept
> Design Lead
> Art Direction
> Motion Language

To help NPO3 stand out as a brand in a changing and challenging media landscape, we put the emphasis on cross-platfrom visibility, and navigation to on-demand content. 

In this landscape the NPO is publicly funded by taxpayers.
Keeping this in mind I created a clean, functional and no fuss identity, that builds on the Dutch Design tratition. For this rebrand I was invited by Woodwork to join them as design lead. 

To help NPO3 stand out as a brand in a changing and challenging media landscape, we put the emphasis on cross-platfrom visibility, and navigation to on-demand content. 

In this landscape the NPO is publicly funded by taxpayers.
Keeping this in mind I created a clean, functional and no fuss identity, that builds on the Dutch Design tratition. For this rebrand I was invited by Woodwork to join them as design lead. 

To help NPO3 stand out as a brand in a changing and challenging media landscape, we put the emphasis on cross-platfrom visibility, and navigation to on-demand content. 

In this landscape the NPO is publicly funded by taxpayers.
Keeping this in mind I created a clean, functional and no fuss identity, that builds on the Dutch Design tratition. For this rebrand I was invited by Woodwork to join them as design lead. 

To help NPO3 stand out as a brand in a changing and challenging media landscape, we put the emphasis on cross-platfrom visibility, and navigation to on-demand content. 

In this landscape the NPO is publicly funded by taxpayers.
Keeping this in mind I created a clean, functional and no fuss identity, that builds on the Dutch Design tratition. For this rebrand I was invited by Woodwork to join them as design lead. 

Sizzle reel
Sizzle reel
NPO3_TEASER_Jacky3

Simplicity. Clarity.

Simplicity. Clarity.

With an increased emphasis on navigation to
online and on-demand content.

With an increased emphasis on navigation to
online and on-demand content.

With an increased emphasis on navigation to
online and on-demand content.

With an increased emphasis on navigation to
online and on-demand content.

With an increased emphasis on navigation to
online and on-demand content.

Filmweek_outdoor

strategy
& identity

strategy
& identity

A strong focus on cross-platform visibility and navigation, that connects and interacts with the target audience.

This stategy dictated the Visual Identity at all levels
and touchpoints. 

As the NPO3 programming is provided by various public broadcasters, a tool to visually claim the content across platforms was developed to increase visibility —and thus strengthen the NPO3 brand.

The literal green NPO3 frame helps the viewer to
easily identify —and navigate to their favorite content
on all devices.

A strong focus on cross-platform visibility and navigation, that connects and interacts with the target audience.

This stategy dictated the Visual Identity at all levels
and touchpoints. 

As the NPO3 programming is provided by various public broadcasters, a tool to visually claim the content across platforms was developed to increase visibility —and thus strengthen the NPO3 brand.

The literal green NPO3 frame helps the viewer to
easily identify —and navigate to their favorite content
on all devices

A strong focus on cross-platform visibility and navigation, that connects and interacts with the target audience. This stategy dictated the Visual Identity at all levels and touchpoints. 

As the NPO3 programming is provided by various public broadcasters, a tool to visually claim the content across platforms was developed to increase visibility —and thus strengthen the NPO3 brand.

The literal green NPO3 frame helps the viewer to easily identify —and navigate to their favorite content on all devices.

A strong focus on cross-platform visibility and navigation, that connects and interacts with the target audience.
This stategy dictated the Visual Identity at all levels and touchpoints. 

As the NPO3 programming is provided by various public broadcasters, a tool to visually claim the content across platforms was developed to increase visibility —and thus strengthen the NPO3 brand.

The literal green NPO3 frame helps the viewer to easily identify —and navigate to their favorite content
on all devices.

A strong focus on cross-platform visibility and navigation, that connects and interacts with the target audience.

This stategy dictated the Visual Identity at all levels and touchpoints. 

As the NPO3 programming is provided by various public broadcasters, a tool to visually claim the content across platforms was developed to increase visibility —and thus strengthen the NPO3 brand.

The literal green NPO3 frame helps the viewer to easily identify —and navigate to their favorite content on all devices.

Kader_grid
Main_Colour3
COLOUR_Band4
Type_simplon4
knock_type3

colour &
typography

The NPO3 primary brand colour was updated to a fresh rgb version — to work better on mobile devices. Two extra brand colours were introduced to create clarity. Green is for brand messages, blue for tv navigation, while magenta is used to promote online content.

The NPO3 primary brand colour was updated to a fresh rgb version — to work better on mobile devices.
Two extra brand colours were introduced to create clarity. 
Green is for brand messages, blue for tv navigation, while magenta is used to promote online content.

The NPO3 primary brand colour was updated to a fresh rgb version — to work better on mobile devices. Two extra brand colours were introduced to create clarity. Green is for brand messages, blue for tv navigation, while magenta is used to promote online content.

The NPO3 primary brand colour was updated to a fresh rgb version — to work better on mobile devices. Two extra brand colours were introduced to create clarity. Green is for brand messages, blue for tv navigation, while magenta is used to promote online content.

The NPO3 primary brand colour was updated to a fresh rgb version, to work better on mobile devices.

Two extra brand colours were introduced to create clarity. 
Green is for brand messages, blue for tv navigation,
while magenta is used to promote online content.

Clean and no fuss typography based around the Simplon typeface was introduced, making use of big and bold titles
for increased readability on smaller screens, as well as bold brand shoutouts.

Clean and no fuss typography based around the Simplon typeface was introduced, making use of big and bold titles
for increased readability on smaller screens, as well as bold brand shoutouts.

Clean and no fuss typography based around the Simplon typeface was introduced, making use of big and bold titles for increased readability on smaller screens, as well as bold brand shoutouts.

Clean and no fuss typography based around the Simplon typeface was introduced, making use of big and bold titles for increased readability on smaller screens, as well as bold brand shoutouts.

Clean and no fuss typography based around the Simplon typeface was introduced, making use of big and bold titles for increased readability on smaller screens, as well as bold brand shoutouts.

Credits
Client: Total Design / NPO3
Sonic Branding: Massive Music
Created @ Woodwork Amsterdam
Client: Total Design / NPO3
Sonic Branding: Massive Music
Created @ Woodwork Amsterdam
Client: Total Design / NPO3
Sonic Branding: Massive Music
Created @ Woodwork Amsterdam

Feel free to contact me for any enquiry,
project or collaboration.

Feel free to contact me for any enquiry,
project or collaboration.

Simon van de Rijdt
Simon van de Rijdt
Simon van de Rijdt
Simon van de Rijdt
Art Direction & Brand Design
Art Direction & Brand design
Art Direction & Brand design
Art Direction & Brand Design